Given the choice, 49.4 percent of users would rather use social messaging apps to interact with businesses than talk on the phone. These trends will help you optimize your strategy, seize new opportunities for growth and reach out to your target audience more effectively. Snapchat ignited the revolution with its 'My Story' feature, but Instagram, Facebook, WhatsApp and YouTube were soon to follow. This raises new challenges for marketers, who must learn to communicate effectively with these devices without alienating human visitors in the process. The digital world is always in flux. Loves all things SaaS, technology, and startups. Looking at the global LGBTQ community, we see a similar picture. The interfaces of the future will hide in plain sight. Businesses are catching on that AI can drive profitability in radical new ways and as a result, interest in artificial intelligence is growing exponentially. They log over 3.5 billion Google searches a day and consume more than a billion hours of YouTube content each day. Whether this leads to Amazon ‘destroying traditional brands’, a claim made by NYU professor of marketing Scott Galloway in 2017, remains to be seen. Therefore, it is our belief that 2019 will see the death of the ‘traditional’ clickbait but will see the rise of a more content-led clickbait marketing strategy. But in order to generate conversions, your micro-moment marketing messages must be concise, well-timed, personally relevant and immediately actionable. As 5G begins to roll out, users will be treated to speeds they’ve never known before. Google distinguishes four separate needs: These short bursts of specific intent provide unique opportunities for your business to connect with consumers and convince them of your added value. But the advent of new capabilities makes chatbots an essential component in any future-proof digital marketing strategy. In a nutshell: Communication is becoming more complex, more digital, more "niche", more dialogic - and thus more exciting. The big, sweeping plans of the past will have to make way for the pragmatic, test-improve-deliver approach of the future. They drive engagement with hyper-topical alternate reality games and interactive branding tie-ins, field general questions about products and services and even close deals with prospective clients. But regardless of your angle, the impact will be dramatic: stories are up to 22 times more memorable than the bare facts. communications, digital marketing, trends. Virtual Reality, on the other hand, uses dedicated hardware like headsets to transport users into a fully virtual environment. Meanwhile, Airbnb used a similar approach to increase user signups and bookings by 300 percent. A picture says more than a thousand words, so it makes sense we’d use images to find what we’re looking for online. In fact, customers are starting to expect nothing less. The people have spoken. New this year, leaders anticipate challenges related to adapting to digital trends and technology. 85 percent do not recognize themselves in the images that are presented to them. This will be driven in part by the rising popularity of smart speakers. Digital marketers might understand the importance of the personalization trend, but actually putting it into practice seems to be a different matter. Additionally, companies that publish more than 16 posts every month receive 3.5 times more traffic and 4.5 times more leads than companies that publish 4 posts or less. In 2016, Accenture already reported on the potential bots held for customer service applications: with proper design and implementation, digital agents were capable of satisfactorily resolving 80 percent of chat sessions. Snapchat is flagging as well. Following on from part one, our digital and comms experts continue to share their top predictions from 2019.. User-generated content will increase and evolve. And most importantly, 88 percent believe that today’s consumers expect a personalized experience. And what’s even better: consumers are prepared to put their money where their heart is. Today, over 5 billion people own mobile phones – and more than half of those devices are smartphones. Digital marketing trends for 2019 and beyond are all about talking to the right people in the right way. Reply. An entrepreneur at heart with over 20+ years of experience in building internet software, growing online companies and managing product development. Wanna know what strategies will help your business slay the competition and dominate your market in 2019? More marketers are understanding that content is at least equally – if not more – important as the click itself. Spending on Extended Reality is expected to increase dramatically over the next few years, from $12.1 billion in 2018 to more than $20 billion in 2019. Target audiences for e-mobility and automotive digital tech require a fresh communication approach – they want to read stories that align with their lifestyle rather than product traditions and polished brand coverage. Digital marketing is facing a generational shift. So, where next for web personalisation? In the United States, 84 percent of display ads will be programmatic by 2019. To achieve organizational goals, communication leaders have identified three critical priorities for 2019: Drive employee engagement and alignment; Develop content strategy and message management; Overcome digital communication challenges Pop-ups and disruptive advertising are out. Succeeding in an omnichannel future requires a design thinking outlook. Featured snippets seem like a great place to start, as they currently provide the majority of search results for voice queries. There have been many high-profile privacy scandals in recent memory, from the Equifax breach, which compromised the personal information of 145 million Americans, Britons and Canadians, to the Cambridge Analytica breach in which data from 50 million Facebook profiles were harvested without permission. The report is based on a survey of more than 22,000 working men and women in 34 countries, with over 700 Dutch respondents, and determines the key factors for workplace cultures. A personalized digital experience ensures relevance and therefore, attention. Millennials value natural, believable brand stories over those that feel forced and contrived. Our interactions with technology have changed considerably over the years. Push notifications are moving into the realm of web browser technology and are one of the most popular web development trends for 2019. Facebook Messenger comes in a close second with 1.3 billion active users. (Digital customer experience trends 2021) ABOUT THE AUTHOR. Now, with 3.7 billion active users worldwide, mobile devices account for 52 percent of all internet traffic. Studies shows that consumers trust user-generated content 50% more than content pushed by brands. Of course, effective storytelling requires a mixed approach. Close to 3 billion mobile users are active on social media. By Dave Chaffey 08 Jan, 2019. ... For our client funny-frisch we are looking for the Insider-Chip of the Year 2019. For other platforms, growth has flattened out. In 2022, chatbots are expected to save $8 billion per year in the banking and healthcare sectors alone. Not surprisingly, CIOs and CTOs see chatbots disrupt their industry, while 57 percent of surveyed CTOs and CIOs also confirm their ROI is large compared to the minimal effort it takes to implement chatbots. Tapping into fundamental trends and new technologies will give you an edge. Cloud services. Engagement is a two-way street, and businesses who invite the dialogue will have a bright future ahead. What’s more, that statistic is on the rise in every region we surveyed. Providing viewers with valuable information they can’t get anywhere else will greatly improve your brand recognition and customer loyalty. The core concept of cloud computing has long been not new and is not one of the new trends in business communication. Diversity represents a growing opportunity for your business and it doesn’t take much to get started: At the end of the day, recognition will make your brand resonate all the more strongly with your audience. Previously, simplicity was key. Yet at the same time, more than three-quarters of all users agree that they would prefer to selectively filter ads as opposed to blocking them entirely. Augmented Reality overlays the real world with digital experiences via smartphones, tablets and other devices, allowing users to engage with both realms simultaneously. ... 2019 October 30, 2020 by Isabela. Another 71 percent of consumers expect to be able to view accurate in-store inventory data. This trend is all about working smarter, not harder. There, they can enjoy experiences that would otherwise be impossible in the physical world. Manager Digital Marketing Strategies – Accenture the Netherlands. Your ability to match these evolving needs with delightful customer journeys is what will determine your ability to compete. 8 Digital Marketing Trends to Watch out for in 2019 page of DMI, the global certification standard in digital marketing education. In a world gone mad for mobile, arguably one of the most significant digital marketing trends of 2020 is the dawn of 5G technology, or fifth generation of mobile technology. The rewards of growth hacking go hand in hand with your ability to adopt an agile mindset throughout your organization. Generation Y now numbers 92 million individuals in the United States, making it the largest generational cohort in national history. Microsoft, Google and Pinterest are all leveraging AI to provide online consumers with enhanced visual search features. Many businesses have a similar strategy: draw the potential buyer to the website with an emotional headline that promises the new product or service will “CHANGE YOUR LIFE!”. Chatbots will be able to handle increasingly complex tasks without human intervention. The trend toward omnichannel solutions is a strong one, especially among global retailers. Our own research into the future of retail clearly shows that both millennials and Generation Z are happy to experiment with new features online. For most humans, this would be all but impossible – but modern chatbots can handle these challenges with relative ease. It’s an intuitive truth, but one that is supported by the depth of history as well. Social messaging apps are thriving. (Image Source: GrowthBot) It’s a safe bet that this proportion will increase with the rising use of new virtual assistants, even faster and better than Siri or Alexa. Digital marketing is certainly no exception to this trend. Regardless of the platform, it’s clear that online audiences are responding positively to social media stories. Relevance never gets old. Instead, it’s the personalization strategies themselves that need to change. And half of those that haven’t used them yet are interested in doing so. With these facts rooted, here are some of the trends I foresee see in the digital communications space in 2019. And the explosive growth of the digital world doesn’t stop there. Technology is evolving, customer/brand relationships are changing, and the battle to stand out in a hyper-connected world continues. Mobile-first marketing shouldn’t replace conventional efforts – it should absorb them, creating an unbroken string of mobile-friendly touchpoints that add genuine value to the lives of your clients and prospects. All aimed at ensuring authenticity and honesty in the value an influencer can provide a business. 2018 has been a watershed year for digital transformation. And if you ever need more hands-on assistance, all you have to do is ask. The number of visual categories available to advertisers has likewise exploded. Influencer marketing. ✕, 20 to 25% of current searches are done through voice search, 40% of adults perform at least one voice search per day, 50% of searches will be performed vocally by 2020, Want to see the next five trends for 2019? With brains hardwired for visual content, we process images 60 times faster than words. We’re just as passionate about tomorrow’s world as you are, after all – and we just might know a thing or two about getting you there. Considering that 2017 saw millennials spend an estimated $200 billion in the US alone and that their aggregate annual income is expected to reach $4 trillion by 2030, it is not surprising that their generation is widely regarded as the most important cohort for future growth in consumer spending worldwide. On Facebook Messenger alone, some 2 billion messages are exchanged between businesses and consumers every month. It’s a clear indication that tomorrow’s consumers prefer a different type of conversation, one where immediacy, convenience and personal relevance prevail. Why spend months hammering out an elaborate strategy that looks great in theory when you could be testing assumptions on a weekly basis to find a strategy that works great in practice? As consumers continue to enrich their digital lives, they are placing greater value on personal privacy. And that means creating a strong foundation for digital identity management. We have seen a shift away from vanity metrics like followers and reach, and a move towards quantifiable metrics such as engagement and sales. What’s more, consumers agree. Between 2017 and 2018, Facebook saw its user base increase by 16 percent. When effectively executed, a digital marketing campaign can increase the demand for your product or service exponentially. 3. As the cost of working with macro influencers (50,000 followers and above) continues to rise, more and more businesses are looking at alternatives, which is why 2018 has been a turning point in terms of reflecting the value of an influencer. Leveraging this diversity in a mobile-friendly manner will allow you to connect with your audience at various stages along their customer journeys and drive engagement. Meanwhile, retailers are seizing new opportunities as well. In the US alone, 47.3 million adults had access to one of these devices in Q1 2018. Thankfully, computer vision and artificial intelligence are here to unburden them, allowing you to build even better customer relationships. Sophisticated communication recipes are increasingly contributing to corporate success. Want to see the next five trends for 2019? Consumers are not dismissing ads out of hand; they are simply indicating their preferences. Understanding how to personalize content on your digital platform is now more important than ever. By helping you experiment rapidly, growth hacking allows you to identify and pursue the most efficient ways to acquire new leads. Digital transformation will gain momentum in 2019, and trends like IoT, edge computing, and AI could affect an organization's success and profits. The days of scattershot mass marketing are numbered. 90 percent expect consistent interactions across all channels and 45 percent expect in-store sales associates to be completely up-to-date on online-only products and offers. 47 percent of consumers are now willing to buy items from chatbots. This is a sensitive blow, both to the companies that depend on ad revenue and those that rely on ads for traffic: the global cost of adblocking was estimated at $41.4 billion in 2016 and is expected to rise further. The level of engagement and value a micro influencer offers is such that we don’t see this trend going away any time soon. Can you picture it? Technological innovation is no longer optional: in an effort to optimize customer experiences and increase e-commerce results, we have become slaves to the algorithm. That’s why we’ve collected the most important digital marketing trends for 2019 and beyond in a single overview. And make no mistake – that trend has only just begun. And what’s more, the bots are convincing enough to hide in plain sight while they do this: 63 percent of users have no idea that they are using AI tools. Instead, use stories to create clarity for your target audience. Facebook Stories hit 150 million users in May 2018, while WhatsApp Status reported 450 million users in the same month. Pingback: 7 Tendências de Marketing Digital para 2019 e 2020 | Straight Out Solutions. Of course, the benefits don’t end there. It challenges you to take an innovative, scalable and user-minded approach to digital marketing. Looping social conversations into your CRM will give you more specific insights into your customer base in general. With these new trends, you can easily attract the targeted audience. And as society becomes more diverse, your avenues for building relationships diversify also. Unobtrusive techniques like these align more closely with consumers’ preferences and are expected to; it's in the years to come. 56 percent believe that the impact is significant. Researchers estimate the annual spending power of LGBTQ consumers at $5 trillion. This can be explained, first of all, by a huge number of constantly improving methods of cyber-attacks, which literally stirred the public during this year. As messenger applications become ubiquitous, consumers are expecting their favorite brands to follow their lead. Referrals accounted for 35 percent of all daily signups. But brands must learn how to build and cultivate relationships with younger audiences. On average, millennials check their mobile phones 150 times per day. Programmatic advertising is proving itself especially useful in this regard. Current trends suggest they will. Digital marketing altogether with Search Engine Optimization with new tactics are required for a successful visual search campaign. To understand more about how we use cookies, or to change your preferences and browser settings, please see our Cookie Policy. Businesses must develop robust multi-platform content strategies that are varied and diverse, allowing for consistent communication with online audiences on a regular basis. In 2017, the platform rolled out new advertising features to support targeted messaging campaigns. With more than half the world’s population online, your ability to connect with consumers is largely determined by the strength of your digital marketing. It’s fair to say that stories have taken social media by storm. With so much new content appearing every day, one aspect alone will not distinguish you from your competitors. Slow speeds meant that designers had to keep things basic in order to fulfil the expectations of the user. Trends and innovation . The titans of social media are waging a battle for the hearts and minds of consumers. Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation. That means social video is rapidly moving … Providing this level of seamless interaction and personal recognition will be part and parcel of competing in the 21st century. Although clicks have become an important measurement for content performance, they give a misleading metric. Still, it’s a message that bears repeating in the context of digital marketing. 2019 Digital Trends: Data is the key to creating great customer experiences. AR and VR are helping us do just that, creating an Extended Reality that paves the way for new digital delighters. With 69 percent of young online consumers now willing to make purchase decisions based on visually-oriented searches, your business has much to gain from the visual revolution. The overwhelming success of images and video has left both businesses and consumers hungry for more. 80 percent of marketing automation users saw the number of generated leads go up, and in close connection to that, 77 percent recorded an increase in the number of conversions. AI-based business communication is fast, reliable, and can leverage user behavior. In all honesty, the potential of AI chatbots is only limited by your imagination. Social customer care is hailed as the next evolution of digital marketing. Starting in 2008, Dropbox’s refer-a-friend system offered existing users increased storage if they convince new users to sign up. That’s a lot of room to grow, and a convincing reason to get started with AR and VR if ever there was one. And it’s becoming more important in the ongoing battle for online attention. Between them, they support a wide variety of formats from live events to 360° videos. Enter marketing automation. In fact, 92 percent of them want brands to make their ads feel more like stories. And if the content can convince the reader the product really does, that’s great. Auto-play audio ads and non-skippable video ads are particularly reviled, with 51 percent of users stating they have a lower opinion of brands that use them. Identified by Google as a new development in consumer behavior, these micro-moments challenge brands to deliver marketing messages to their target demographics in an extremely short timeframe. Not quite. This means mobile-friendly content will perform better in search engines than content optimized for the desktop, adding extra urgency to mobile-first marketing. 83 percent of consumers are perfectly willing to share their data if it will get them a more relevant, personalized experience. Pop-ups and disruptive advertising are out. 51 percent of people believe that businesses should be available day and night. Leveraging AI and machine learning is the logical next step. Innovative technologies are changing the nature of retail, both online and offline. This trend involves a new vision of ‘search’; whilst written searches use simple keywords, voice searches are mostly formulated as specific questions (where, how, why, when …). AI is better at crunching huge datasets and handling repetitive tasks than humans are. If you want to connect with tomorrow’s consumers in a meaningful way, you’ll have to be ready for them. While a few of my top 2019 digital transformation trends build on the trends I predicted for last year, there are definitely a few new additions as we round the bend of 2018. More than ever, cyber resilience should be your organization’s top priority. Put plainly, mobile devices are responsible for more than 34 percent of all online retail purchases. In that same period, Instagram grew 30 percent, leaping from 600 million to 800 million users. Disturbingly, however, while 63 percent of B2B marketers agree that their organization is extremely committed to content marketing and 68 percent believe they are realistic about what it can achieve, only 34 percent describe their strategy as effective. The fact that many organizations are creating and appointing Chief Growth Officers to shepherd them into the future shows that growth hacking is not a passing fad. Studies show that Generation Z (the generation following Millennials) is moving away from social media. This year we have seen huge strides towards eradicating fake followers with various new initiatives by the leading social platforms. Not surprisingly, when your customers don’t receive a prompt response, they are more likely to stop recommending your products, go to your competitors and voice their displeasure online. Gartner predicts that 30 per cent of all web browsing sessions will be made by voice-activated searches by 2020. And the results are quite convincing: 64 percent of businesses that implemented marketing automation saw results within the first six months. Facebook is leading in absolute numbers, with over 2.1 billion users reported in 2018. Major players like Facebook, Google and Microsoft are investing heavily in VR and AR so they can add the strengths of these technologies into their ecosystems and lay the foundation for next-gen consumer experiences. There is ample evidence that consumers respond more viscerally to video than to any other type of content: It's clear that if you want to connect with consumers, your digital marketing strategy will need to include video. Those that innovate to earn that trust and embrace privacy by design will be rewarded, while businesses who abuse consumer confidence will see their opportunities shrink rapidly. Modern audiences crave a more personal touch. Bing is trying to do something similar, albeit with mixed results. 68.5 percent of professionals in the field report that marketing automation improves targeting. Not only do these live videos capture the best moments of a day – they disappear after a set time. It is equally potent while mapping the brain of a user, utilizing the stored patterns, and giving a better user interface. The competition is fierce and consumer expectations have become liquid. Similar legislation is under development around the world and will continue to be advanced as digital transformation marches forward. Consumers will receive responses faster than ever before and resolution times will plummet, increasing brand loyalty and satisfaction. These are clear signals of opportunity. The most important influencer platform in 2018 is Instagram (99 percent), with Facebook and Snapchat in second (70 percent) and third (46 percent) place respectively. Businesses must develop robust multi-platform content strategies that are varied, diverse and consistent. Worldcom Public Relations Group, the global communications network of independent firms of which True Digital is a member, supported the production of the 2019 Global Communications Report.. Since time immemorial, we’ve used stories to evoke powerful emotions, build human connections and create a sense of community. With 90 percent of businesses estimated to use social media for customer service by 2020, it makes sense to start learning as quickly as possible. So, what does 2019 have in store for brands, marketers, and consumers? In 2016, mobile internet use first surpassed the desktop on the global stage. Essential . Digital marketing has changed the way we all engage with prospects and customers. As 2018 comes to a close, it’s time to look ahead to 2019. As it stands, 80 percent of marketing professionals believe their efforts to generate new leads are only moderately effective. This is where influencer marketing enters the picture. The K-Trends 2019 at a glance: And that is when ‘clickbait marketing’ will do a brand more harm than good. The online advertising game needs to change. WHAT TO DO WHEN YOUR MEDIA POOL IS SHRINKING, We use cookies on our website to enhance your browsing experience. In fact, the average real-world download speed for 4G is 20Mbps, whilst 5G flies ahead with over 10Gbps. In the upcoming years, these messaging apps will provide more room for growth in social media marketing. Trust will be a significant motivator for the consumers of the future and they will be watching your business closely. Weave a narrative that captures their imagination and guides them toward your brand across the ever-growing ocean of content. AI communication is bound to replace at least 50 percent of human communication jobs worldwide in the coming years. They want their favorite brands to design digital experiences that let them carve out their own journeys on their own terms. In that light, finding a place for chatbots in your digital strategy is less a leap of faith and more a step of certainty. From our own research, 81 percent of executives agree that AI will work next to humans within their organization in the next two years. Smarter, personally relevant ads that do not distort users’ online experiences are in. Facebook saw its user base increase by 16 percent season, more and households! Theories of the digital digital communication trends 2019, you must also address the threats that come it. That both millennials and Generation Z are happy to experiment with new are... For 2019 of International women ’ s Bitmoji and its 'Shoppable ar ' are! Tactics are required for a more relevant, it ’ s a that. Download speed for 4G is 20Mbps, whilst 5G flies ahead with over 20+ years experience! 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