3 SCOPE OF THE STUDY . It has helped in less demanding, less difficult and quicker business exchanges. This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers for online shopping, and its effect on the shopping habits of consumers. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. Age: 4. Online shopping or marketing is the use of technology (i.e., computer) for better Participants who have credit card, have more familiarity and less anxiety concerning internet shopping. Support for serial mediation was stream Main findings: All the perceived risk elements had a positive and a significant impact on investor trust as well as the intention to invest in online trading platforms. The first section seeks to determine relationship between attitude towards online shopping with shopping orientations and perceived benefits scales. The target can be achieved in two years from now and it can help to stimulate high income to Malaysia more than RM 10 billion per year. The information obtained has been tested using causal and multi-sample analyses. The experience acquired with online shopping nullifies the importance of socioeconomic characteristics. RQ was conceptualized as a formative second order factor. In context to Nepal, time-saving, offers, easy ordering system and information available at the online shopping portal, were the main reasons for the shoppers, to prefer online shopping. The performance metric that was developed includes the subconstructs user satisfaction, the likelihood of return, and the frequency of use. aspects related to online shopping. Check out our new infographic titled, "Online Consumer Shopping Habits and Behavior" to know more about buying habits of online consumers and latest online shopping trends. Orientation: In the contemporary global business environment, online trading is a new distribution channel and trading platforms are products of investment and financial services companies. BRM and its results provide an initial guideline for a rigorous approach to designing websites for e-business and testing their effectiveness before their full deployment. In order to improve the Theory of Planned Behavior (TPB) introduced by Ajzen, thus theoretical framework for this study was modified to suit the current study by addition of one variable (perceived usefulness) to the … The collective knowledge on dimensions of perceived risk will be advantageous to managers in understanding consumer risk perception and how students attempt to reduce these risks. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing A field survey with 495 online customers using two different categories of websites was conducted to validate the research model. 2 0 obj x�-n�p�9�� &��� ���aw:�J�9�y.�A���Hʼnzl(�N���~ȟ���h�7��U��R�������\�,����ϱ��y����0���� ���~�\���;�g��ML�C� ��g�EO=r��])�B�r:k��Dƽݜ�ٟw�m��`�r�+~��J_Y�pb4��]ΤU��p���l.U����憐z�j%g;����M0՜I�>O�hĔ�k�/ݨR������8?���>%� pT! The consumer-oriented view focuses on consumers’ at-titude about online shopping. The study concluded that gender, level of online shopping, attitude towards online purchasing behavior, perceived risk towards online purchasing behavior, and satisfaction level of students towards online shopping. The ever-increasing use of the internet in Malaysia provides a developing prospect for E-marketers. The perceptions and behaviour of e-shoppers are based on their own experiences. It is yet to understand what factors influence online shopping decision process. Effective website design plays a critical role in attracting and maintaining customers' interest. This chapter also provides the purpose of this study. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. Purpose – The objective of this paper is to analyse whether individuals' socioeconomic characteristics – age, gender and income – influence their online shopping behaviour. Online shopping is popular among the students community. The key finding of the study was that the consumer factor, comprised of privacy, security and trust, time saving, ease of use, convenience, enjoyment provided by shopping, company reputation and tactility, was most significant for who intended to purchase online and who did buy online. The delivery of the wrong product was also seen one of the problems in online shopping in Nepal. Usage of online e-tailing is prevalent among the youth. Together, the three studies provide a set of measures with acceptable validity and reliability. : Educational qualification and online shopping, : Online product price and online shopping, All figure content in this area was uploaded by Deepjyoti Choudhury, All content in this area was uploaded by Deepjyoti Choudhury on Apr 08, 2015. impact of five factors like internet literacy, and online product price on online shopping. Data was collected in 1997, 1999, and 2000 from corporate Web sites via three methods, namely, a jury, third-party ratings, and a software agent. Research purpose: This study determined the influence of perceived risk elements on investor trust and the intention to invest in online trading platforms among students at a selected university in South Africa. transaction related factors were found to have a positive effect on relationship quality (RQ). (ISSN: 1545-1003). A Study of the Relationship between Shopping Orientation and Online Shopping Behavior among Indian Youth. This particular paper attempted to find out whether there is any impact of five factors like internet literacy, gender, educational qualification, website usability and online product price on online shopping. Empirical research could also be carried, differences of online shoppers of different countries and compare between the, to find out comparison on online shopping attitude among students based o. E-Commerce Purchases Through Online Shopping. Motivation for the study: The significance of how perceived risk elements may influence aninvestor’s trust and the intention to invest in online trading has largely been overlooked inprevious research. The individuals analysed are experienced e-shoppers i.e. �dD1Q4�! The current status of studies of online shopping attitudes and behavior is investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. The study was, set up their own website. Originality/value – Previous research related to the socioeconomic variables affecting e-commerce has been aimed at forecasting who is likely to make an initial online purchase. Examine the Online Shopping Behavior Among Students . Further studies should explore other factors that influence attitude towards online purchasing behavior with a broader range of population and higher representativeness sampling method. Valorizirajući internetsko kupovanje kao aktualan fenomen koji je zadnjih godina u globalnom porastu, ovim radom se ukazuje na deficit društvenih, napose socioloških, analiza na temu u kontekstu hrvatskog društva. Access scientific knowledge from anywhere. SMART-PLS analysis of �S��E���{�������N�Bϟ� ;~ˡ���,Y~n���� All rights reserved. International Journal of Social Ecology and Sustainable Development. The multiple regression analysis demonstrated the most significant determinants of consumers' attitudes towards online shopping. The results of the survey highlighted that there is a significant relationship between online shopping with gender, internet literacy, and online product price. %PDF-1.5 The results of the analysis showed that the level of the buyers' online shopping frequency resulting in risks in arrival time/delay in goods, quality, damage, shipping destination, quantity, finance, and risks in misuse of the buyers' data significantly gave effects on the level of their anxiety. Professor, P.G. According to Ozkisi and Topaloglu (2016), the Internet has been an essential part of everyday life with the information technologies developing rapidly. (2014). endobj Research results show that male students teacher are more familiar and have more positive attitude than female student teacher. A quantitative approach to the survey of the sample (N=250) chosen with convenience sampling in Indonesia was employed. Malaysia will be become a main shopping destination in this region by 2010, with spending target by foreign tourists to be increase to 50%. Practical/managerial implications: This study provides fruitful implications to practitioners. According to the survey, age-wise analysis revealed that 35% of online. A structured questionnaire was distributed among 50 participants (university students, employees/professionals etc. 22-44. The study was undertaken among the students … Over 780 university students were surveyed and answered a 108-item self-administered questionnaire. Teacher students, who have more monthly income and have more internet self efficacy have positive attitude and intension to shop online. 4�5 Online Shopping Attitude Among the Youth: A Study on Alagappa University Students in Karaikudi, Siva... How Online Market Influencing the Youngster in Bhopal District of Madhya Pradesh, Consumer Attitudes toward Online Shopping: An Exploratory Study from Jordan, UNDERSTANDING THE ATTITUDE AND SATISFACTION OF UNIVERSITY STUDENTS TOWARDS ONLINE SHOPPING. Developing an explanatory theoretical model of website usability is pivotal for understanding usable website design. For four groups of consumers (non-web shopper, web-store visitor, Internet browser, and Internet buyer) on various variables including demographic background, technology and Internet experiences, and consumer, marketing, and technology factors were examined by using regression analysis to predict consumers' future intention to purchase on the Internet. The results of the study highlighted that there is a significant relationship of online shopping with gender, internet literacy, and online product price. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. ICICI bank became the, users, the Internet penetration in India re, could transfer orders, invoices and other b, retailing is a form of electronic commerce, majority users (IAMAI, 2011). individuals who often make purchases on the internet. Thus, it is appropriate to modify TPB model in this empirical study to provide more detailed construction of online shopping behavior since online shopping is technological-based. In contrast to the majority of existing studies, it is considered that the current development of the online environment should lead to analysis of a new kind of e-shopper (experienced purchaser), whose behaviour differs from that studied at the outset of this research field. This study focuses on the factors influencing customers' decisions and attitudes toward adopting online shopping in Jordan. ��� ���xX�������[�h��%|���ؕ����!U�Uٶ٦��"���5 �]t�(��0;#6a����4��NdQ�5�����'���I��O����j:�o�Ÿ*���)$�^'���� Therefore, the principal objective of this study was to address this research gap. Deepali Bhatnagar Amity University Rajasthan Jaipur Abstract: On-line shopping is a recent era that has hiked in the domain of E-Business and is definitely going to be the future of shopping in the world. Our findings demonstrated that the proposed model explained a large amount of the variance of purchase intention, invariant across different subgroups. 1 0 obj �h(��/H�����|��DT�,x�_~����꺛lF%r�����yh��*�eU�YlR�#b�:6���1? The paper describes the study and concludes by highlighting contributions to e-tailers and business owners and the theoretical framework in the study will be utilized by consumer educators. In the study area more number of higher education institutions like arts and science colleges and engineering colleges are functioning. A multi-group analysis with gender and age was performed to cross-validate it. A number of studies have investigated e-shopping behavior based on different theories. �'" ��� �'4Q� n?�w`U��lS��q�N����8Gc6U��T+�� ]�5ML����o#q�m�7� 2z�Sc+z��4\��5�e���� ߶+�&n�T]:4ݮ�����ל9�Jh�4�c�\���Q�� ��y�R��b��{8�v���1�6hF��_��p��`3N�e�h�b�I 1310101128 Invertis University 2. Everyone has entered to the smartphone world so it is easy to access <>>> A total of 370 students were randomly selected. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. Significant associations between Web site design elements and Web site performance indicate that the constructs demonstrate good nomological validity. Thereafter includes theoretical framework related to theories of online shopping behavior and online factors reviewing the detail of previous literature. :�G!��4G���ztQ$LjK[y���E8�*�T�uE���3�y�7��K�G�Ⱦ3�{���|W��%�*sQQ$&ZA��P�hEm�ý}� N�eo��� _��/1�?.�Y�>���-��E}�. At the same time, the convenient modes of payments, and user-friendly, as well as, interactive shopping apps are further paving a pathway to unprecedented growth in the online shopping companies. This study examined the attitude towards online purchasing behavior among university students in Chennai. The actors of the online business are expected to improve their feelings of partisanship to and concern with the buyers if they are often unable to meet the buyers' expectations, and this condition sooner or later would result in the buyers to feel some anxiety and might cause them to suffer from psychic disorders or even phobia to do online buying. Younger people can adapt newer technologies so they can adapt internet as shopping tool. E-tailers may {P�h������8��/�{�Y�g��n�A1�Ï�xw���YM�e�Gcnv�do�nV��vCS Join ResearchGate to find the people and research you need to help your work. The objectives of the study are two fold. Hence, this will also help managers to implement risk-reduction strategies in order to increase the prospect of students investing in their online trading platforms. of people via internet. Operacionalizacijom viševrsnih forma kapitala uz varijable demografije, tehnoloških resursa i praksi, ispitane su odrednice studentskoga internetskog kupovanja u Hrvatskoj (N= 1094). <> As the Indian populace is including more instructed and master in web innovation, web based shopping is moving definitely. 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Options boosted the e-commerce industry in 2013 yet to understand their targeted customers influencing on! Among Indian youth a five-level Likert scale was used to study the effective factors on student e-shopping and!

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