A big part of the waste crisis is the result of packaging, which the fashion industry is using ever more of in the age of online retail. The outer bag that protects the boxes is made from 55% recycled plastic. They offer on demand, low-waste shipping solutions. Packaging choices are considered starting with the design and selection of materials until the product is used 4. Currently, 74 percent of Calvin Klein’s packaging is recyclable. Many people confuse 'sustainable fashion' with 'ethical fashion', and while the two are unquestionably linked, the concept of sustainability in the industry refers to the effects of the production of clothing on the environment (ethical fashion concerns the way clothing is made - encompassing everything from how the cotton was grown to whether and how … These brands are incorporating sustainable packaging into their fulfilment processes. As sustainability becomes an increasingly hot topic within the fashion industry, Drapers looks at what fashion retailers are doing to cut down on packaging waste and pollution. Much of it is plastic, which is often not recyclable and can take a significant toll on the environment. Create recycling policies. In a recent survey, 83 percent of consumers said they considered the environment at the checkout screen, including the excessive waste it might be generating, and the increase in their carbon footprint. Beyond the bag, the brand's packaging is made from recycled products too. The packaging comes in three adjustable sizes and is designed to last at least 20 cycles. Plus 10% of proceeds go to The Water Project, which provides clean, safe and reliable water and sanitation solutions across sub-Saharan Africa. Blackie says there was a price increase associated with using the recyclable sugarcane mailing bags over traditional polythene, but that Pink Boutique was able to negate the increase in cost by being more economical with the size of the mailing bag it uses. Cost concerns are often one of the barriers preventing retailers from embracing sustainable initiatives across their businesses, particularly given the current challenges facing the UK high street. Get full access to all the fashion industry news and intelligence you need, Browse the archive of more than 55,000 articles, access bespoke in-depth research, read the daily and weekly newsletters in full, receive the print magazine (optional), and gain priority access to Drapers events. In addition to sizing boxes and accompanying packaging to the size of the … They've also saved over 200.000 kg plastic annually by changing to a thinner material for their clothing packaging. Shoppers can then return the packaging for free by post, and are offered an incentive or reward for doing so. By using our site, you agree to our use of cookies. The company aims to achieve this by upgrading more of its infrastructure to 100 percent renewable energy, including using electric vehicles, biobased fuels in aviation, as well as integrating more reusable packaging. The Sustainable Packaging Coalition is a member-based collaborative that promotes sustainable packaging processes using a life-cycle approach. Concerns about our addiction to plastic have only grown since then. An Australian based fashion label that prides themselves for their environmental awareness using a variety of eco-friendly packaging options like 100% biodegradable cotton retail bags and sustainable … Womenswear retailer Pink Boutique is another fashion business taking a stance on packaging. In addition to using more boxes or bags, there is also more in-the-box protection used to make sure the package contents make it safely to its destination. While the fashion industry is beginning to embrace the need to operate in a more sustainable manner, their emphasis to date is, more often than not, on the products it produces – footwear and apparel. But now those same values are being extended to their packaging and fulfilment strategies, and mainstream companies are joining them. More information on how to do this can be found in the cookie policy. From October 2015, all retailers in England with 250 or more employees were required by law to introduce a 5p charge for all single-use plastic bags. RePack is currently setting up a UK logistics hub to enable it to work with British retailers. It fits with the brand, but helps the consumer understand that the retailer is making a better decision.”, We’re trying to develop ways of delivering clothing without plastic packaging at all. What little plastic the brand uses, such as the plastic resin in the tubes, is as eco-friendly as possible, derived from corn. 11 eco-friendly brands that put the planet first - 99designs There have also been some serious success stories, for instance, with Germany recently announcing that it will ban all single-use plastics by 2021 . 2 House of Sunny. California-based sustainable fashion brand, Toad&Co, partnered with US startup LimeLoop to replace cardboard boxes and disposable mailers with recycled vinyl packages. You can use WP menu builder to build menus, Please remember that the submission of any material is governed by our, COPYRIGHT © 2020 EMAP PUBLISHING LIMITED, Better bags: fashion wakes up to eco-friendly packaging, Superdry’s super-ambitious sustainability strategy, Covid business continuity strategies: Peter Wood, AllSaints. It is also heavier to transport than plastic. “The cost of the sugarcane bags was about 25% more than what we were paying before, but we looked at all the sizes we were using and then restructured the size range to get the economy we needed,” she says. We use cookies to personalize and improve your experience on our site. (In 2019, Pregis received an FSC Chain of Custody Mix certification for Easypack paper products. Best For … In spite of all this increased consumption, online shoppers still care about the environmental impact of their purchases. This small change translated into reducing their impact by 528,000 kg of plastic annually. The poly bags can be custom printed to enhance the customer experience. The packaging of clothing will also improve as a result. Here are 5 brands using sustainable packaging to make a lasting impact on consumers: PVH, the global apparel company that owns Calvin Klein, has committed to having packaging that is made of 100 percent sustainable and ethically sourced materials by 2025. In that same study, 78 percent of respondents said that companies could be doing more to mitigate packaging waste. Signing on to a multiyear supply agreement, the French beauty brand will start to incorporate Loop PET plastic into its product packaging by … As well as being a water-efficient crop, sugarcane absorbs carbon dioxide as it grows. The big thing for us is delivering a shirt without using plastic at all, so that’s something we’re working hard to deliver.”, Spencer does not mince his words when it comes to why the brand is rethinking packaging: “I don’t think customers want all the crap that we send them. In | London, UK that has luxury fashion at its core doing more mitigate! 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